Conference Engagement: How to Keep People Interested

Before your conference even starts, start sharing updates on social media. Show behind-the-scenes videos, fun facts, or quotes from your speakers and presenters. You can even post short videos saying what people should expect.

Ask people questions like:

• "What are you most excited for?"
• "Which speaker do you want to hear from most?"

Send friendly emails that tell guests what to expect. Share maps, parking info, and tips on what to bring. If there’s a dress code or special events, let them know.

You can also ask what they want to learn. This way, you’re leveraging event feedback to help you prepare better.

People love countdowns! Use your event app or social media to count down the days. Share a new fact, speaker highlight, or giveaway each day.

The first hour of your event matters a lot. Don’t begin with long speeches. Try something fun! Maybe a short game, a funny story from a host, or upbeat music.

Stay connected. Invite attendees to a private group on Facebook or LinkedIn. Share updates, fun facts, or news about future events. You’re building a community—not just holding a one-time event.